Meet Our KidSafe Management Team
Chief Executive Officer
As KidSafe’s CEO, Laura gets to use her marketing and HR background to work on her true passion: Childhood trauma and resiliency. She is thrilled to be leading a team working toward the goal of safety education to as many children and adults as possible. Having spent years providing organizational tutoring to children, Laura firmly believes the right strategic plan and tools can save the world. When she’s not working on promoting child safety, you can find her with her daughter watching old movies and reading history books.
Cherie Benjoseph MSW, LCSW
Chief Program Officer and Cofounder
Cherie’s personal mission is to keep children safe and help them develop into healthy, productive adults. Since co-founding KidSafe in 2009 with Sally Berenzweig, she has designed relevant, evidence-based programming that teaches children—and their grown-ups—personal safety. Working alongside community leaders on the ever-changing issues around protecting children, Cherie ensures KidSafe programming matches changing trends to help strengthen families and communities with impactful social-emotional learning. Cherie received her master’s degree in social work from Boston University, and when not actively championing for kid safety, she enjoys yoga, working with clay and traveling with her family.
Sally Berenzweig, MEd, MA
Chief Development Officer and Cofounder
For more than 25 years Sally has been at the forefront of child sexual abuse prevention, initially counseling victims of sexual abuse and then later developing a proven prevention program with co-founder Cherie Benjoseph. She firmly believes that all children have the right to be safe, and has ensured KidSafe has a solid reputation in the community for over ten years. Sally is the co-author of Jack teaches his friends to be KidSafe! and the 2011 Literary Award-winning children’s book My Body is Special and Belongs To ME! Sally holds a master’s degree in elementary education and counseling psychology, and as a result of her long-standing commitment and tireless work on behalf of children and families, received the distinguished 2012 Jefferson Award for Public Service.
Elysse is responsible for coordinating educational programs throughout the year. Prior to joining KidSafe, Elysse—a tireless advocate for kids—remained involved in the community by serving on her sons' school PTA and as president of their recreation flag football league. Currently she is a member of the Marjory Stoneman Douglas High School lacrosse club. When she’s not cheering on the New York Giants, Elysse and her family spend time volunteering, participating in her sons’ sports and traveling to new destinations.
Eliza originally hails from Poland and holds a bachelor degree in marketing and management. She spent years in commercial real estate as a negotiator (just try to win an argument with her) and loves adventures, traveling, salsa dancing and meeting new people. Following that dream she moved from Poland to New York City a decade ago and met her husband, Juan. Eliza is passionate about helping people, and since becoming a mom has placed child safety as her top focus. She is proud to be part of KidSafe Foundation and contributing to the success of our vision to create a world where all kids are safe from sexual abuse and childhood trauma. Eliza speaks fluent Polish, English and Spanish and loves to read, go to the movies or go dancing.